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Conference Spotlight
2026 ANS Annual Conference
May 31–June 3, 2026
Denver, CO|Sheraton Denver
Latest Magazine Issues
Mar 2026
Jan 2026
Latest Journal Issues
Nuclear Science and Engineering
April 2026
Nuclear Technology
February 2026
Fusion Science and Technology
Latest News
Going Nuclear: Notes from the officially unofficial book tour
I work in the analytical labs at one of Europe’s oldest and largest nuclear sites: Sellafield, in northwestern England. I spend my days at the fume hood front, pipette in one hand and radiation probe in the other (and dosimeter pinned to my chest, of course). Outside the lab, I have a second job: I moonlight as a writer and public speaker. My new popular science book—Going Nuclear: How the Atom Will Save the World—came out last summer, and it feels like my life has been running at full power ever since.
2024 International Congress on Advances in Nuclear Power Plants (ICAPP) SPeaker
Co-founder
GenH
Robert Freda is a designer and technologist. He co-founded clean energy hydroelectric start-up, GenH. He is an MIT research affiliate with CANES and former creative director at Polo Ralph Lauren. Robert has won national awards in design (CFDA Men's, Pratt NTS Architecture) and holds multiple patents in energy generation technologies and associated systems. He has contributed to state of the art in n-dimensional matrix analysis & compression and momentum theory for fluid energy extraction in confined channels. Rob has published in the art on fluid dynamics, best practice market strategies, and system architectures for IPTV/wireless converged networks. He has been the designer for scale ($2+ billion) business units and built new brands in luxury markets. His area of expertise in energy systems is modular systems' techno-economic design, its application to nuclear energy and redesigned renewable energy in combined systems, and its competitive advantage in market, risk, and socio-economic dimensions.
Last modified May 16, 2024, 6:02am PDT
