In a crowded and fast-moving information landscape, even the most important ideas compete for attention. This panel brings together leading voices in nuclear science communication to examine how bold, creative, and unconventional approaches can elevate visibility and spark meaningful engagement. Panelists will discuss the role of attention-grabbing strategies in advancing nuclear literacy, including what works, what builds credibility, and how to balance accuracy with impact. From innovative advertising campaigns and unexpected storytelling formats to entering the short-form media space to serve new generations, the conversation will explore how communicators can break through the noise without compromising scientific integrity. This panel offers insight into how the field can communicate with confidence, creativity, and purpose, whether you are a seasoned professional looking to learn about more modern-day communication or a newbie who wants to better understand science communication. Strategic Depth: Foundational Insight

Moderator

Lauren Bailey

Univ. Tennessee, Knoxville

Panelists

Grace Vanderhei

Constellation Generation Co., LLC

Robert Hayes

Associate Professor of Nuclear Engineering at NCSU, TikToker, @nuclearsciencelover

Madi Hilly

Managing Director

Radiant Energy Group

Discussion

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