Brazilian model, nuclear advocate, and philanthropist Isabelle Boemeke, who the online TED lecture series describes as “the world’s first nuclear energy influencer,” was the subject of a recent New York Times article that explored her ardent support for and advocacy of nuclear technology.

For decades, the nuclear community has fought to win public trust without a whole lot of success. That’s why, back in 2017, public engagement was announced as one of the nine ANS Nuclear Grand Challenges. The challenge focused on the need to transition from a “deficit model” to an “engagement model” approach with the public. Now a new cohort of advocates is taking nuclear communication in an entirely different direction—to the world of social media—and they are having fun doing it.

Seventy-nine scientific and business luminaries, including a number of the world’s leading experts on climate and energy, have signed a letter imploring California Gov. Gavin Newsom to postpone the premature retirement of the Diablo Canyon nuclear power plant, currently slated for closure in 2025.

Over the past couple of months, the nuclear community has participated in a grassroots effort to save the Diablo Canyon nuclear power plant from premature closure—and it appears to be having an effect. The growing support for keeping Diablo Canyon open is seen in editorials, an academic study from Stanford/MIT, and a grassroots rally held in December 2021 to show support for keeping Diablo Canyon operating.