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Buyers Guide


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ANS > Advertising > Nuclear News > Online Media Kit
About Nuclear News

Nuclear News is the monthly magazine of the American Nuclear Society.  It covers the latest developments in the nuclear field, a large part of which concerns nuclear energy-in particular, the 104 operating U.S. nuclear power plants, and more than 330 operating in the rest of the world.  News reports cover plant operations, maintenance, security, international developments, waste management, fuel, and industry.  Also covered are nonpower uses of nuclear science and technology, including nuclear medicine, food irradiation, and space nuclear applications.  Each issue contains one or more in-depth feature articles, and occasional theme issues contain several feature articles on a single topic.  Other sections of the magazine include calendar, calls for papers, short courses, publications, new products and services, and literature from suppliers.

The Nuclear News Buyers Guide is the premier commercial reference publication for the nuclear industry.  Published as the special 13th issue of Nuclear News, the annual mid-April Buyers Guide lists nearly 900 suppliers throughout more than 450 categories of products and services for nuclear science and technology.  The products, materials, and services section lists the names of companies that supply each item; the suppliers section lists company addresses, contact persons, phone and fax numbers, e-mail addresses, and Web sites.

Qualified Circulation
10,000+ Every Month

Breakout of Qualified Circulation by Business/Industry

  Audit Bureau of Circulations
 Business Analysis * Percent 
 National Laboratories and Government Agencies 19.2 % 
 Consulting and Service Companies 15.9 % 
 Nuclear Utilities 15.6 % 
 Others Allied to the Field 10.9 % 
 Accredited Student Sections 10.7 % 
 Manufacturers and Suppliers 7.7 % 
 Professor/Instructor/Trainer 6.3 % 
 Architects/Engineers and Constructors 4.9 % 
 Paid Libraries/Non-ANS Members 4.0 % 
 Medical Institutions 3.3 % 
 Private Research and Test Laboratories 1.5 % 
* Based on June 2007 ABC Business Publication Publisher's Statement

2008 Nuclear News Insertion Rates

Monthly Issues - Black and White
Effective with the January 2008 issue.
  Spread Page 2/3 Page 1/2 Island 1/2 Page 1/3 Page 1/4 Page 1/6 Page
1x $6000 $3010 $2390 $2120 $1920 $1280 $990 $760
3x $5800 $2930 $2310 $2060 $1850 $1240 $960 $740
6x $5650 $2840 $2250 $2000 $1790 $1210 $930 $720
9x $5500 $2760 $2200 $1960 $1750 $1180 $900 $710
12x $5400 $2710 $2150 $1920 $1710 $1160 $880 $700

Mid-April Buyers Guide - Black and White
Ad space due by February 29, 2008.
  Spread Page 2/3 Page 1/2 Island 1/2 Page 1/3 Page 1/4 Page 1/6 Page
1x $7400 $3730 $2950 $2640 $2340 $1590 $1220 $960
3x $7200 $3630 $2890 $2550 $2290 $1560 $1180 $920
6x $7000 $3510 $2770 $2480 $2220 $1500 $1150 $890
9x $6800 $3430 $2710 $2410 $2150 $1460 $1130 $870
12x $6650 $3380 $2670 $2370 $2120 $1440 $1110 $850

Additional Color Charges
Cost Description
$500 Second color - red, blue, orange, green, yellow; per color, per page or fraction
$650 Matched color - per color, per page or fraction
$650 Metallic color - per color, per page or fraction
$1000 Four color process - per page or fraction
$1750 Four color process - per two page spread

Premium Position Rates
Contact publisher for availability.
Description
Rate
2nd Cover 20 %
3rd Cover 20 %
4th Cover 25 %
Center Spread 10 %
Page 1 10 %

Mechanical Specifications
Ad Size Inches Wide Inches Deep
2-page spread with bleed†* 16  1/2 11  1/8
2-page spread no bleed* 15  1/2 10  
Full page with bleed† 8  1/2 11  1/8
Full page no bleed 7   10  
2/3 page 4  9/16 10  
1/2 page, island 4  9/16 7  3/8
1/2 page, horizontal 7   4  7/8
1/2 page, vertical ** 3  3/8 10  
1/3 page, square 4  9/16 4  7/8
1/3 page, vertical 2  3/16 10  
1/4 page, vertical 3  3/8 4  7/8
1/6 page, vertical 2  3/16 4  7/8
* Employment / Recruitment ads can be submitted in any size except 1/2 page vertical.

Column Widths: 2 3/16" and 3 3/8"
Column Length: 10"
Trim Sizes:
Screen: 133 screen
†Full Page: 8 1/4" x 10 7/8"
Printing: offset
†2-Page Spread: 16 1/2" x 10 7/8"
Binding: saddle-stitched
For all ads that bleed off the page, any "live" matter (text or important images) should be 1/2 inch in from the trim edges of the ad on all bleeding sides.
* For 2-page spreads, if text runs through the gutter, font size should be at least 36 point or larger, unless center spread is reserved.
** Employment/recruitment ads can be submitted in any size except 1/2 page vertical.

Electronic Submission Specifications

Preferred File Formats:
• Quark Xpress 6.x or lower
• Adobe Illustrator 11 or lower
• EPS vector format
• TIFF Bitmap format
• PDF format (use "high-resolution" or "for print" settings only)

We cannot at this time accept InDesign files.  Convert InDesign files to PDF format before submitting.  We cannot accept Microsoft Publisher documents.

Acceptable File Formats:
(These formats may result in slight alterations to the ad due to the conversion process.)

• Pagemaker 6.5 or lower
• Freehand 8 or lower
• Word processing documents (Word, WordPerfect, etc.)

For all other file formats, results can be unpredictable.  Please contact us before sending any other file formats.

Acceptable Media Types:   (Mac OS or Windows)
• CD-ROM, CD-R, CD-RW (CD-ROM XA format is not acceptable)
• 100 MB Zip Disk
• 3.5" Floppy Disk

Where to Send Electronic Files:
• Web Upload: www.ans.org/advertising/upload
• If you need to send files via e-mail instead, please contact the Advertising Department

All supporting documents (Fonts, Pictures, Xtentions, Plug-ins) required for use with the files must be included.  A laser copy of the ad should be included, with all colors labelled.  Alternatively, color separations or Acrobat PDF proofs may be sent.  Files sent electronically (via e-mail or web) MUST be compressed using WinZip of Aladdin Stuffit to decrease file size and protect data.

Inserts

MUST contact publisher for insert specifications and deadline requirements.  Inserts supplied by advertisers ready to bind and not requiring back-up are billed at the full 1-page black and white rate for each of the first two pages.  All additional pages are billed at 75% of the full page black-and-white rate.

Tip-in charges... $500 (noncommissionable)
Back-up charges... $400 per page (noncommissionable)

Copy & Contract Requirements

Advertiser and advertising agency assume liability for all content (including text, representation, and illustrations) of advertisement printed, and also assume responsibility for any claims arising therefrom made against the publisher.  The publisher reserves the right to reject any advertising that is not in keeping with the publication's specifications.

Issuance and Closing Dates

Published monthly, issued by the 7th of the month.  Advertising space reservation deadline is typically the 10th of the month preceding publication with the material to arrive by the 14th, except when those dates fall on holidays or weekends (please refer to the Editorial Calendar / Planning Guide to verify each issue's deadlines).  Cancellations are NOT honored after the ad space reservation deadline prior to the month of publication.

The 39th annual mid-April Buyers Guide directory advertising space deadline is February 29, 2008; publication is mailed by April 21st.

Agency Commission

Provided account is paid within 60 days from the month in which the advertisement appeared, 15% of gross billing on space, color, and position will be allowed to recognized agencies.  Other items such as back-up, tip-in, and similar production items, or the cost of artwork and reprints, are noncommissionable.

General Rate Policy

Advertisers will be short-rated if, within the calendar year of the first insertion, they do not use the amount of space upon which their billings have been established.  Advertisers will be rebated if, within the calendar year of the first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been previously billed.

Frequency Discount

Frequency discounts apply to all insertions without respect to mixed sizes.  Earned rate is based on total number of insertions within the calendar year.  Spreads count as two insertions.
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